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YouTube公布播放量统计新规:点击播放瞬间即计入观看次数_我的网站

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A |     YouTube 披露了一项新的播放量计算更新,视频将在有人点击播放的瞬间开始累计播放量。

B | 这家谷歌旗下的社交媒体平台宣布将重新调整单次上传视频的数据追踪方式。    

Manus, an AI agent released by start-up Monica Photo: VCG
    Manus, an AI agent released by start-up Monica Photo: VCG
Manus, an AI agent released by Singapore-based tech start-up Monica, said in a note to users on Tuesday that it will soon return to operating as an independent company. 
According to the company's note, "this is part of our separation from Meta; we must take this step to comply with regulatory requirements in specific parts of the world."
As part of Manus transition back to independent operations and to comply with regulatory requirements in specific jurisdictions, data generated by certain users on or after December 29, 2025, will be deleted from 8:00 am on August 23 through August 24, 2026 (SGT), according to the note.  
Affected users will be able to back up their data from now until 7:59 am on August 23, 2026 (SGT) and restore it starting from 8:00 am on August 25, 2026 (SGT), according to the company.
Regarding why the data deletion only affects data generated since December 29, 2025, Manus said in the note that Meta acquired Manus on that date. Data generated by some users on or after the acquisition needs to be deleted to comply with regulatory requirements in certain jurisdictions.
In March 2025, the startup Butterfly Effect launched Manus. As the world's first general AI agent, Manus became an overnight sensation with a demo video, and access codes were, at one point, resold for tens of thousands of yuan. As a result, Manus was briefly seen by the industry as "the second DeepSeek." Just a few months later, however, Manus moved its headquarters to Singapore, significantly downsized its domestic team, retained only core technical staff, and ceased its services and operations in China.
In December last year, Meta announced the acquisition of Manus for approximately $2 billion, making it the third-largest acquisition in Meta's history.
In April, China's Office of the Working Mechanism for Security Review of Foreign Investment under the National Development and Reform Commission (NDRC) announced its decision to prohibit, in accordance with laws and regulations, the foreign acquisition of the Manus project and required the parties involved to revoke the transaction, according to the official website of the NDRC.
This decision reflects China's continued efforts to improve its foreign investment review system and regulate cross-border mergers and acquisitions in accordance with laws and regulations, Ma Jihua, a veteran industry analyst, told the Global Times in a previous interview.
Addressing a question that the office of the foreign investment security review working mechanism has formally issued a decision to prohibit foreign investment in the Manus acquisition project and has ordered the parties involved to revoke the acquisition deal, and that two Manus executives have reportedly been barred from leaving China, Lin Jian, a spokesperson for the Chinese Foreign Ministry, told a press briefing on April 28 that " As a matter of principle, I would like to stress that the Chinese government conducts reviews of foreign investment and makes relevant decisions in accordance with laws and regulations."
Global Times
。从 2026 年 8 月 24 日起,播放量将在有人点击视频的瞬间开始计算,或者正如 YouTube 所说,“从第一帧就开始计算”。这一新的播放量统计策略将在全球范围内的所有格式中实施。这与该平台短视频分支 Shorts 的运作方式一致,后者已于去年生效。YouTube 解释道:“过去,我们在不同格式中使用了多种播放量计算系统。然而,我们听到创作者希望消除这种指标困惑,准确了解他们的真实曝光率,这就是我们进行此次更新的原因!”Instagram 和 TikTok 也以类似的方式统计播放量。YouTube 过去曾尝试过衡量互动率的方法,但通常会给希望追踪观众身份及观看时长的创作者留下许多猜测空间。这一变化几乎可以肯定是为了提升全站的播放数据,但对于经常使用该平台的人来说,可能不会察觉到底层逻辑有太大变化。谷歌的完整消息称,原始的分析和表现指标将继续存在于其所谓的“互动播放量(Engaged views)”栏目中。从拥有数千万订阅者的头部大咖到尚在起步阶段的频道,YouTube 表示“这一变化不会影响创作者的收入,也不会影响他们加入 YouTube 合作伙伴计划的资格”。这意味着创作者仍将根据“互动”内容获得收益,但许多人已经在社交媒体上表达了他们的担忧,认为这一变化可能会使播放量的价值完全缩水。YouTube 的消息补充道:“从 8 月 24 日起,你将开始在 YouTube 显示播放量的任何地方看到新的播放指标(这意味着创作者可能会看到他们的总播放量在未来增长得更快)。我们希望所有格式的指标对等能让创作者更清晰地了解他们的整体曝光率,并使他们能够更自信地向品牌合作伙伴和赞助商展示他们的真实规模和价值!”。

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Published on:20:18:48


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